Launch your OnlyFans agency: Step-by-step guide

Over the last few years, the adult entertainment industry has experienced a complete overhaul, and more people are making money from their passion for content creation. This shift has been facilitated by OnlyFans, a platform hailed for empowering Creators.

With millions of Creators vying for attention, however, the competition is fierce, and standing out has become a challenge. 

On top of actually creating content, Creators also have to promote their page and interact with fans on a daily basis. It’s challenging to manage these tasks while also maintaining a personal life. 

Enter OnlyFans agencies. They act as a comprehensive solution for busy Creators, helping them plan and market their content while also taking care of a host of administrative tasks.

Creators who work with an agency can stick to what they do best while their agent handles the business side of things. 

For Creators, the benefits are clear: more time, less stress, and higher income. From the agency owners’ perspective, the increasing need for professional management services is a good business prospect. 

Are you interested in starting your own OnlyFans agency? In this article, we’ll walk you through every step of the process. 

How an OnlyFans agency works

Before you start an OnlyFans agency, it’s important to understand how they work.

Here’s everything you need to know:

Types of services offered

Here are some of the services that OnlyFans agencies typically offer:

• Content creation: Helping with planning, filming, editing, and sharing content.

• Marketing: Agencies use social media, ads, and other promotional methods to help Creators gain more subscribers.

• Fan engagement: Agencies assist Creators in interacting with fans through messages and replies. They also help to sell PPV content.

• Financial support: They offer suggestions for successful pricing strategies and make sure Creators obey the relevant tax laws.

• Legal assistance: Providing advice on issues related to copyrights, contracts, and other legal issues.

Roles within an agency

The main roles within an agency include;

• Agency manager: Manages operations, coordinates team efforts, and makes sure services are delivered on time. 

• Content strategist: Plans content for OnlyFans and other social media platforms and maintains brand consistency.

• Social media manager: Executes activities on different social media platforms to drive traffic to the Creator’s OnlyFans pages.

• Fan engagement specialist: Also known as OnlyFans assistants, these employees engage with subscribers to make sure they feel appreciated and connected to the Creator.

• Financial advisor: Offers pricing strategies, subscription models, and financial planning advice.

Revenue models

Agencies typically follow one or more of these revenue models:

• Commission-based: In this model, agencies take a cut from the Creator’s earnings. 

• Fixed-rate: In a fixed-rate model, agencies charge a monthly fee for services rendered regardless of the Creator’s earnings.

• Hybrid model: Merging both percentage-based and fixed fees, providing options based on the Creator's preferences. 

Legal and business considerations

Starting an OnlyFans agency means considering several legal and business factors. 

Here's a detailed look at what you need to know:

Content guidelines & restrictions

OnlyFans has specific guidelines and restrictions that Creators and agencies have to follow. 

• Compliance: Make sure all published content complies with OnlyFans’ terms of service and community standards.

• Age verification: Make sure that all the content creators and participants are above the required legal age to avoid creating underage content.

• Prohibited content: Don’t post anything that is dangerous or against the law, including any content that depicts violent or non-consensual sex.

Contracts & agreements

Clear and legally binding agreements are essential to protect both the agency and the Creators.

• Service contracts: Outline the services to be provided by the agency and the Creator, the mode of payment, and the period of the contract.

• Confidentiality agreements: Make sure that information exchanged between the agency and creators is protected from public consumption.

• Content rights: Define who owns the content that has been created and who has the right to use it.

Taxation & reporting

Proper tax management is vital to avoid legal issues and financial penalties.

• Income reporting: Make sure that all earnings from OnlyFans and agency services are reported to the correct tax authorities.

• Deductions: Keep track of all business expenses for the agency, including marketing costs, equipment, and employee salaries, to maximize tax deductions.

• Sales tax: Check whether your services are taxable and whether you need to adhere to the specific state laws.

Steps to set up an OnlyFans agency

Now that you understand the basics of what an OnlyFans agency does, here's a step-by-step guide to get you started:

Conduct market research and choose a niche

Before diving in, conduct thorough market research to understand the industry’s landscape and identify your niche:

• Identify your audience: Decide on the type of Creators you want to work with and the audience that they target.

• Analyze competitors: Research existing OnlyFans agencies to understand what they offer, what they do well, and what could use improvement.

• Find your niche: Choose a specific content niche to work with. Make sure there’s enough market demand for the niche you choose. 

Come up with a business plan

To create a successful OnlyFans agency, you’ll need a business plan. 

• Start with the executive summary, where you overview your agency, its mission, vision, and objectives. 

• Then, create a market analysis that should include your market research, target market, and competition. 

• Next, describe the services your agency will provide to Creators. This can include things like content creation, marketing, and fan interaction. Determine which packages you’ll offer to Creators. 

• Create a strong marketing plan that outlines how you will use social media and other marketing techniques to acquire and retain customers. 

• Provide a comprehensive financial plan that outlines the income and expenditure and the expected profitability for the first few years of operation to show that your agency is sustainable and can be profitable.

Form a legal entity

Selecting the right business structure is important for legal and taxation purposes. The main options include:

• Sole proprietorship: This is the simplest business structure available. It’s easy to set up but doesn’t offer any personal liability protection. 

• Limited Liability Company (LLC): An LLC provides personal liability protection for your assets and includes some added tax benefits. 

• Corporation: A corporation is the most complex business structure, making it best for more established agencies. It offers the highest level of personal liability protection as well as some stock options. 

Choose an agency name and logo

Creating a strong brand identity is important when it comes to attracting clients and building credibility for your agency:

• Agency name:  Select a unique name that can be easily associated with your agency’s mission and principles.

• Logo design: Hire a designer to create a professional logo that is easy to identify and represents your brand. 

Design a website

A professional website is the online face of your agency and helps in presenting your services to potential clients.

• Domain and hosting: Register a domain name and get a hosting service for your website.

• Website content: Provide information about your agency, services, team, and contact information.

• User experience: Make sure your website is easy to navigate, compatible with mobile devices, and has good search engine optimization (SEO).

Create a social media presence

A key step is to create a strong social media presence to help you reach a wider audience and connect with potential clients. 

• Choose your platforms: Not every social media platform is right for promoting your OnlyFans agency. Identify the ones that will work best for you. These will likely include Instagram, Twitter, and TikTok.

• Create a content plan: Your content should demonstrate your industry knowledge, understanding of current trends, and clients’ successes. 

• Master engagement: Form relationships with your followers by replying to their comments, participating in threads and conversations, and connecting with influencers.

Finding Creators

Once your agency is up and running, the next step is finding and onboarding Creators. 

Here's how to do it:

Outreach strategies 

Want to know how to find Creators?

Here are a few strategies: 

• Social media: Use social media to find potential Creators. TikTok, Instagram, and Twitter are great places to do this. Try to build genuine relationships by engaging with their content. 

• Networking events: Throughout the year, many industry events take place around the world. Consider these opportunities to connect with potential clients. 

• Online communities: Spicy Creators have thriving communities in a variety of online forums. Join forums, groups, and communities where content creators gather, like Reddit and specialized Discord servers.

• Referrals: Once you have some Creators on board, offer a referral bonus to encourage them to refer your agency to their connections in the industry. 

Onboarding process

Once you’ve found Creators who are eager to work with you, it’s time to start the onboarding process.

Here’s how to do it: 

• Schedule a call: The first step is to have a call with the Creator to discuss their objectives and vision and introduce the agency. Create a presentation covering everything they need to know about your agency.

• Create a contract: A contract is essential to make sure that both you and the Creator have a clear understanding of the services you’ll offer, the length of the partnerships, and the payment agreement. 

• Provide communication channels: Clear communication is key. Set up communication channels to give status reports and feedback on the process. Some task and project management tools include Slack, Trello, or Asana.

• Create a content plan: Consult with the Creator to develop a content calendar. Set clear deadlines outlining what to post and when to post it. 

• Provide training and resources: Offer training on developing high-quality content, engaging with their audience, and marketing their services. Give tips on things such as how to take photos, edit photos, and market their OnlyFans on social media.

Hiring employees

While, at first, you might decide to operate solo, once your business gets off the ground, you’ll have to start hiring employees to support you. 

Here’s how to find the right people:

Account managers

Account managers are in charge of maintaining relationships with Creators. They oversee each Creator account to make sure everything is running smoothly. 

• Role and responsibilities:

  • Be the main point of contact for Creators.

  • Create content plans and put them into practice

  • Track performance indicators and provide feedback regularly

  • Make sure that all services are provided to the clients by liaising with other team members.

• Qualifications:

  • Previous work in digital marketing, social media, or a similar position.

  • Good interpersonal and administrative skills.

  • Ability to analyze data and implement changes.

  • Understanding of OnlyFans as a platform

OnlyFans engagement assistants

OnlyFans assistants engage with subscribers to make them feel valued and connected to the Creator:

• Role and responsibilities:

  • Reply to messages and comments promptly and in a polite manner.

  • Ensure that the language used is always informal and welcoming when communicating with subscribers.

  • Respond to the fans and offer them PPV content they may be interested in.

  • Pass on any complaints or feedback from the fans to their account manager.

• Qualifications:

  • Excellent written communication skills.

  • The capacity to mimic the voice and style of the Creator.

  • Previous work experience in customer service.

  • Professional and discreet

• Hiring process:

  • Post the position on job boards, social networks, and other online groups.

  • Assess the candidate’s writing skills through written tests or writing samples.

  • Conduct interviews to evaluate the applicants' communication skills, ability to empathize with clients, and compatibility with the agency’s mission.

Employee onboarding and training

Once you’ve chosen candidates for each position, they’ll need to be onboarded and trained. 

• Orientation: The first step is introducing each new employee to your agency’s mission, values, and structure. 

• Training programs: Provide training about using OnlyFans or a CRM like Infloww. Make sure your content strategies and communication techniques are clear. 

• Ongoing support: Employees should always have access to support. Make sure to provide regular check-ins and opportunities for feedback.

Set up an OnlyFans agency

The Creator economy is growing, and the need for professional management services on platforms like OnlyFans has never been greater.

This is your chance to come in and provide your services. If you start today, you can begin creating an agency that not only caters to the needs of Creators but is also a successful financial endeavor. 

The process of creating an OnlyFans agency isn’t simple. You have to understand the agency model and the legal and key business aspects. First, you need to do a market analysis and prepare a business proposal.

Contact potential Creators, gather your team, and create a presence on social media.