Unlocking Fansly: Grey Matter Digital's multi-platform success

Traditionally, creator growth has meant doubling down on what works: acquire new fans, send them to OnlyFans, and monetize through conversations. But in today’s fast-moving creator economy, that strategy alone leaves money (and opportunity) on the table.

That doesn’t mean OnlyFans has lost its power. Going multi-platform isn’t about choosing one or the other, it’s about unlocking more: more platforms, more fans, and ultimately, more revenue.

And the benefits go beyond just extra income. Multi-platform is a way to future-proof your business, diversify risk, and tap into entirely new audiences.

Grey Matter Digital is leading this industry shift. They saw early on that the industry’s future would be defined by diversification and with Infloww, they’ve made expansion seamless for both their team and their clients. And the results speak for themselves.

About Grey Matter Digital

Grey Matter Digital (GMD) is a full-service agency specializing in creator growth and fan engagement. Known for top-tier service, transparency, and clear client communication, GMD stays ahead by tracking industry shifts and embracing innovation. Already managing top 0.1% OnlyFans creators, they saw Fansly as the next step in multi-platform growth.

“We knew expanding into Fansly was the natural next step. The industry was clearly moving multi-platform, and with our proven success on OnlyFans, Fansly offered the perfect opportunity to add another revenue stream for our clients,” says Elizabeth, Chief Operating Officer of GMD.

Challenge

This wasn’t GMD’s first attempt at managing creators on both OnlyFans and Fansly. Their early efforts had stalled because the work was simply too siloed. “It was really difficult to navigate back and forth between the two platforms. There was more cost involved because you needed a whole separate team,” explains Elizabeth.

The team knew multi-platform growth was the next logical step, but without the right tools, it felt unmanageable. When Infloww launched our multi-platform CRM, they saw the opportunity to centralize operations, share resources, and remove the friction that had held them back before.

For GMD, it was the perfect time to try again. And this time, they had the systems in place to make it stick.

Solution

With Infloww’s platform and support, GMD was able to learn and master Fansly quickly, while unifying their operations under one platform.

Sharing resources across platforms

Since Infloww introduced Infloww for Fansly, GMD has been able to manage both platforms from a single place. Instead of hiring a separate team, their team works at the creator level and simply jumps between OnlyFans and Fansly as needed. “If there’s a bit of downtime or they’re waiting for someone to get back to them, the team can easily flip over to the other platform and reply there,” says Elizabeth.

For GMD, this approach is crucial. Rather than splitting teams by platform, team members focus on building deeper familiarity with each creator. “We tried it both ways, but right now it’s about getting to know that model, their tone of voice, and becoming experts in their content.”

Cracking the Fansly For You Page

Fansly calls for a different approach when it comes to fan acquisition. Unlike OnlyFans, where traffic often relies on paid promotion or external sources, Fansly’s For You Page (FYP) is all about organic reach. Success depends on how well content performs in the feed, which means creativity, consistency, and smart optimization.

GMD knew that cracking the FYP would mean a big win for their creators. With Infloww’s Fansly Playbook for Agencies in hand, the team dove in ready to learn the ropes—and make the platform work for them.

“This was probably the hardest part, to be honest,” says Elizabeth, “We have OnlyFans down, we understand what the fan wants and are able to do a lot there. With Fansly, we have to do a lot of backend work to make sure our creators are popping up on the Fansly platform.”

To succeed, GMD began treating Fansly more like a social media channel:

• Constantly posting creative, bite-sized clips (6-8 seconds is the sweet spot)

• Testing and refining hashtags

• Optimizing based on performance, instead of stockpiling a huge content backlog 

“You don’t need this enormous vault. Start optimizing what’s really working for fans and make sure it’s bite-sized.”

A dedicated creative lead now reviews content, edits clips, and fine-tunes hashtags to keep GMD’s creators appearing on the FYP.

Optimizing for the FYP can be tricky, but once you get the hang of it, it pays off. “The first time we showed up, it felt like a huge win, everyone was so excited. From there, it became ‘OK, how do we do it again?’”

Optimized content strategy

A big part of GMD’s Fansly success has come from rethinking content strategy, especially when it comes to hashtags. To keep creators visible, GMD actively monitors the trending hashtags on each account—what’s popular, what’s fading, and what ones are gaining traction. From there, the team adjusts both content and creative direction to align with what fans are engaging with the most. “We’ll look at the top 5 or 10 hashtags. This tells us what people are looking for, and what we need more of from the model,” explains Elizabeth.

For one creator, shifting focus from broad tags like “beach” to more identity-driven ones like “female” and “lesbian” dramatically improved visibility. By aligning hashtags with both the creator’s authentic persona and current platform trends, GMD makes sure content resonates with the right audiences.

This ongoing optimization not only boosts discoverability on Fansly’s FYP, but it also gives creators a more sustainable way to grow without overproducing content. 

Results

See how much extra revenue Infloww for Fansly is unlocking every month for GMD’s cross-platform creators (names have been changed):

And importantly, all of this was achieved without significantly increasing the content burden on their creators:

“These models are already lifting so hard. They’re making between $10,000 and $120,000 on OF. We wanted to show them how to maximize revenue with small pieces, not add to their workload.”