“Is this good?”: messaging benchmarks

“Are these results any good?” “What type of numbers are other agencies pulling?” “How does this compare to everyone else?”

Every agency wants to know how their team stacks up–so we set out to find the answer. We analyzed the top 20 chatting teams from the biggest agencies on Infloww. 

The result? A crystal-clear benchmark to guide performance, improve portfolio results, and fuel smarter decision making.

Why it matters

Agencies often rely on gut instinct or vague comparisons to make decisions. But without solid data to back them up, it’s easy to miss the mark.

This is where benchmarks come in. They give you objective, measurable context for performance. And that matters because:

• Team accountability: Benchmarks set a clear standard, keeping everyone on the same page

• Informed decision making: With real data, you remove the guesswork and base strategy on what’s actually working

• Competitive edge: Know how top agencies are performing, and adjust your strategy to stay ahead

When your team knows what “good” really looks like, trust increases (from both sides) and so does performance.

The benchmarks

What you can learn from this

The Golden Ratio shows whether your team is sending too many PPVs (damaging to the relationship) or not enough (missing out on sales). Between 5-10% is usually pretty good. 8.79% is the sweet spot.

Out of the 48,442 messages, less than 10% were PPVs. Paired with the high unlock rate, it’s clear that genuine, relationship-focused chatting works better than just flooding the chat with PPVs.

These benchmarks tell you what top chatter performance actually looks like. We encourage you to integrate these into your reporting so you and your team have clear goals.

What’s next

Now that you’ve got the benchmarks, what should you do from here?

1. Share the benchmarks with your team

2. Make clear that these are your performance expectations

3. Ask your Infloww Customer Success Manager for performance reviews

Infloww is also working on ways to build these types of insights into our platform directly.

Want your own performance benchmarked?

Talk to our Insights Manager to run your agency’s metrics against the top in the world.