How Infloww helps you identify creators with high-growth potential
Scouting new creators can be tricky. Here’s how Infloww’s analytics can help.
Grace
Jul 14, 2025
Deciding which creator to sign can sometimes feel like a gamble. But using key performance indicators (KPIs) can reduce the risk and help guide your decision-making.
Here’s how Infloww can help.
Key Infloww metrics to use
Metric | Why it matters | How to use it |
|---|---|---|
New fans | Indicates ability to attract new audience. | A strong inflow of new fans (especially if recurring subscriptions are low) can mean unrealized retention potential. |
New subscriptions | Shows first-time monetization. | High new subs (but low recurring) might signal growth potential with better content/engagement. |
Avg. subscription length | Measures how long fans stay subscribed. | Short lengths can flag churn issues — opportunity lies in extending value or improving content cadence. |
Avg. earnings per fan | Captures overall monetization efficiency. | A low figure (despite high fan counts) could indicate room for monetization optimization. |
Contribution % | Contextualizes impact within the agency. | Low contribution from a high-follower creator = hidden upside if better monetized. |
Active fans | Gauges current engagement. | Important to see how much of the audience is retained and active. |
Other useful data points
Recurring Subscriptions / Total Subscriptions: High recurring ratio means good content/retention
Tips or Message Earnings / Active Fans: Implies how engaged and generous fans are — “monetization conversion”
Avg. Spend per Spender: Helps you to understand how deeply a fan engages financially once converted
These derived ratios act like conversion rates and can be tracked over time to evaluate improvement or compare across models.
High upside signals
Here are some underperforming metrics you should look out for that might signal high upside:
Underperforming metric | Why it's a signal | What you could do |
|---|---|---|
Recurring subscriptions | Low retention, despite high new subs. | Content strategy tweaks or better fan funnel may unlock stable income. |
Avg. subscription length | Short durations. | Indicates quick churn; suggests value perception issue that can be improved. |
Avg. spend per spender | Low monetization per paying fan. | Could indicate messaging strategy, upselling, or lack of high-value content. |
Contribution % | Low compared to other creators with similar following. | High-leverage improvement area if properly managed. |
Tips or message earnings | Very low. | Potential missed opportunity in fan engagement or upselling. |
TL;DR:
Here is what to look out for when scouting models with hidden potential:
High new fans but low avg. earnings per fan
High active fans but low tips/messages earnings
Low renewal on % but high avg. spend per transaction
Short avg. subscription length but high new subsLower OF ranking percentile (i.e. good), with mid-level earnings
Ready to sign creators with high growth potential?
Start your free trial today and see how you turn potential into profit with Infloww.
