And why a holistic experience is crucial for their success.
Table of contents
Prime Pro Agency founders Luigi Vitali and Manuel Romani understood early how valuable chatting is for agency growth. They just needed to find the right CRM to enable their team to maximize revenue potential, while decreasing operational load.
After trialling several options, they discovered Infloww. With Infloww’s industry-leading chat and automation tools, Prime Pro Agency has become a market leader in the Italian OnlyFans management industry.
About
Prime Pro Agency
One of the leading Italian agencies, Prime Pro Agency prides itself on turning creators into scalable empires.
Offering a full service experience, each creator is supported by 7 specialized departments–from marketing and sales to tackling content leaks.
Challenge
Prime Pro Agency understood how much revenue chatting with fans can generate. And they also knew that offering a full service agency would set them apart as market leaders. This ambitious move came with its own set of challenges—not just managing multiple creators, but also coordinating various specialized teams.
Additionally, they were struggling to find a platform that could centralize all of their operations. From team management, to chatting, to automation–they just couldn’t find one that suited all their needs.
But then they heard about Infloww.
“Infloww is essential to us for managing multiple OnlyFans accounts,” says Luigi.
Solution
1. Team structure
Prime Pro Agency built a team structure that would ensure the stability and longevity of their clients. As Luigi says, “We have a huge team of people because it's impossible to keep [employees] working 12 hours every single day.” Their 7 dedicated departments look like:
Marketing: Responsible for Instagram growth and management.
Publishing: Coordinating, supervising, and maximizing lead generation on OnlyFans.
Creative: Script writing and format creation for reels and social content.
Leak Removal: Protecting creators by taking down leaked material.
Sales: Available 24/7 and coordinates the closers.
Closers: Drive daily revenue via chatting.
Personal: Liaises between the creator and every business unit.
2. Strategy
Prime Pro Agency’s holistic strategy is focused on one thing–increasing creator earnings.
First, the Creative Department creates scripts for new reels and new format ideas for social content that the Personal Department coordinates with the creator. A weekly editorial plan is prepared and a virtual space is set up where Marketing and Creative work with the creator to prepare the social content.
Then, the Marketing Department nurtures the creator’s Instagram profile to drive new fans to their OnlyFans. Tasks include publishing reels, posting stories, replying to DMs from fans, and commenting on posts.
Once a new fan subscribes, the Publishing and Sales Department work together to manage the fan relationship. The Publishing Department uses Infloww to send out mass messages, while each top creator gets a dedicated Sales Manager who is available 24/7 and coordinates the Closers.
The Closers focus on executing proven closing frameworks, while driving daily revenue via one-on-one chat sales, upsells, and loyalty funnel. They’re expected to close at least one $300+ content package per day and “if you’re not selling, you’re not needed,” says Luigi.
The Leak Removal Department’s mission is to protect Prime Pro Agency’s top creators by taking down leaked material. They’re in charge of contacting both legal and illegal sites that spread this sensitive content.
Every department, from content creation to fan acquisition and creator protection, operates in sync with one clear goal: to maximize creator earnings and ensure long-term success.
3. Operations
It quickly became apparent that Prime Pro Agency couldn’t realize this strategy with their current tool. So, after hearing about Infloww from an industry peer, they decided to try it out:
“I don't think there is one feature that is more useful than another, what makes everything simpler is the [collection] of all the features present. Initially it was already the turning point to have so many connected pages and all those statistics, then the messages to online fans, the automations etc.. speechless,” says Luigi.
Results
+2,000% revenue increase in just 10 months (to over $400,000 a month)
210% increase in creators from 10 to 31
3.5x faster to onboard new employees
Most loved features
Nudge
With Smart Messages™, you can set up an automated message that sends to fans when they come online. “The sales team love, really love, Nudge because they can operate every single second of the day and can try to catch something,” says Luigi. The chatting assistants are responsible for their Nudges and will turn them off when they finish a shift.
Messages Pro
Chat faster with powerful AI, multi-creator inbox, scripts, fan insights, and more. “Messages Pro is a must have especially for the tab feature. Our employees use it mostly to open a tab specifically for important conversation when a sub is buying content so they know that these convo are to be answered in priority,” says Tristan.
Team access
With such a big team of employees and creators, it would be impossible to keep everything secure without Infloww. “The customisable user roles means we can limit access to team members or hide sensitive data,” says Luigi. Keep everything secure by setting exact permissions for each team member based on their role, limiting access or restricting them from sensitive data.
Success management
“The Infloww team is lovely and always available. It’s really valuable to have a Slack group with them all. Their daily support is very, very helpful to solve issues and develop new ideas.”
Tristan is clear:
Luigi Vitali
Prime Pro Agency