How Coco Collaborative uses tools like Infloww’s Messages Pro plus a bespoke, understanding approach to ensure their creators flourish.
Infloww sat down with Olivia, owner of Coco Collaborative, at AVN Expo Las Vegas to talk about how she approaches creators and builds their brand. Watch our full discussion with Olivia below. Underneath, you can read more about their approach to creator management.
Who is Coco Collaborative?
Coco Collaborative is a "girls and gays-run" agency. Their mission is to provide a safe space for creators that moves away from "cookie-cutter" management styles.
Before starting her agency, Olivia was herself a content creator - and an engineer before that. She found that many agencies tried to force creators into specific molds. This experience shaped her own gentle, bespoke approach to management.
Lessons in creator-led management
Olivia focuses on a management style that respects the creator’s brand and personal boundaries. Here are some key lessons from her approach:
Put yourself in the creator's shoes: Olivia does not ask creators to do anything she would not do herself. This builds a foundation of comfort and respect.
Work for the creator, not the other way around: The agency builds a custom team of chatters and account managers around each creator’s specific goals.
Give creators their voice back: One of Coco Collaborative’s strengths is "bringing accounts back from the dead." They remove generic, robotic content and replace it with posts that reflect the creator’s true personality. Olivia breaks down a real-life example in the video above.
Focus on originality over shortcuts: In one case, the agency spent 48 hours deleting 8,000 promotional photos from a creator's page to restore her original, easygoing beach-and-surf-girl brand. This helped fans reconnect with the creator they had been missing.
Using Infloww to build a better engine
I absolutely love Infloww, and I love everyone who works there! I’ve worked with a couple of other softwares and it’s been really difficult. The second I started working with Infloww, everything was so easy.
To maintain this bespoke level of management, Coco Collaborative uses Infloww to streamline back-end operations.
Seamless account management: The ability to toggle between accounts easily allows the team to stay organized.
Data-backed decisions: Access to statistics and performance metrics provides a clear view of account health that traditional dashboards miss.
Efficiency with Messages Pro: Olivia identifies Messages Pro as the agency's favorite feature. It allows chatters to manage fans effectively and track high spenders without losing the personal touch.
Looking ahead
After a year of building their foundation, Coco Collaborative is focused on expansion. For Olivia, this does not just mean signing more models. It means increasing revenue for their current roster and exploring new platforms. As Infloww connects with more creator platforms, they plan to utilize that to expand fan reach, all while keeping creator comfort at the heart of their strategy.
Next steps
Already with Infloww? Learn more about everything you can achieve with Messages Pro here.
