How to market to LGBTQ+ audiences as an OnlyFans Creator

As an OnlyFans Creator, you're already part of a unique and diverse community. 

But did you know that there's a niche within the platform that's often underrepresented on other platforms and eager for authentic content?

The LGBTQ+ community on OnlyFans is growing rapidly, with about 10% of Creators identifying as LGBTQ. There's a real opportunity to connect with this vibrant demographic and foster real connections. 

By creating inclusive content and building a welcoming space, you can not only expand your reach but also contribute to a more diverse and inclusive online environment.

What you'll learn in this guide:

• How to optimize your OnlyFans profile for LGBTQ+ audiences

• Specific strategies for creating inclusive and engaging content

• Best practices for building an authentic community

• Common mistakes to avoid 

Understanding the LGBTQ+ community on OnlyFans

The LGBTQ+ community is a large, diverse group of people with a wide range of interests. 

It’s important not to see the community as a monolith—between sexual orientation and gender expression, the community contains a lot of diversity. 

So, if you’re thinking about creating content for this community, it’s important to avoid old stereotypes or generalizations and create spaces that are open-minded and accepting. 

Some might like to see non-cis beauty representation, while others might be interested in specific kinks and fetishes. Do some research and see what other LGBTQ+ creators are doing. Don’t be afraid to look for inspiration and experiment with what works for you.

Best practices for authentic representation:

• Avoid stereotyping or generalizing experiences

• Create space for uniqueness and individual expression

• Respect different comfort levels and boundaries

• Listen to your audience's feedback and preferences

Creating an inclusive space on OnlyFans

Now that you’ve queered your mindset, it’s time to take the steps to make your page inclusive. 

Follow the recommendations below to make sure your fans feel welcome and respected, regardless of their identity.

Use inclusive language

One of the most basic yet important things is to make sure that your content is inclusive. This means using inclusive and gender-neutral language as much as possible. 

On r/CreatorsAdvice, one Creator said, “I am bi and I have a few gay women on my onlyfans! what has helped is using gender inclusive language and in my bios on all social media adding ‘bi’. I also openly speak about it on my twitter, instagram just so when people go on, they know what i am about!” 

A good practice is to offer your pronouns in your bio and display name, and ask your fans for theirs when you chat wth them. Don’t make assumptions about someone’s gender or sexual preferences based on their appearnace. 

Also ask if there any means of address they prefer, and be prepared for it not to match traditional expectations! For example, even fans who look feminine might like being called “daddy”.

Che Che Luna asks new fans for their preferred name while sharing theirs.

Create diverse content

Here are some content types to consider:

• Educational posts about gender and sexuality

• Personal journey sharing (if comfortable)

• Lifestyle content showing authentic LGBTQ+ experiences

• Q&A sessions addressing community topics

Don’t be afraid to ask your fans for their input on what type of content they want to see. This could be a great avenue for connection and relationship building.

Che Che Luna’s bio shares their multiple identities and interests while creating a welcoming space for their fans and setting boundaries and expectations.

Marketing strategies for LGBTQ+ audiences

Now that you've created an inclusive space, it's time to start promoting your content to LGBTQ+ audiences. 

Targeted promotion

Here are a few tips:

• Use relevant hashtags and keywords: When promoting on social media, tag your content with relevant keywords. This will help your content appear in searches by LGBTQ+ users.

• Collaborate with other LGBTQ+ Creators: Not only does this build relationships with other Creators, it also increases visibility of the diversity within the community. 

• Take part in LGBTQ+ events: It’s important to be in touch with the what’s happening in the community and show you’re an active part of it. This can take the form of creating special content for Pride Month, bisexual visibility week, and other important dates for queer folks. 

Community building

For a lot of queer people, online spaces are the only ones where they feel safe or can see and get in touch with others with experiences similar to their own. 

Especially for folks exploring their gender and sexual identity, seeing content from LGBTQ+ Creators can be extremely reassuring of their journey and create a deep sense of belonging to a community.

Lean into this aspect of your connection with fans by celebrating diversity and appreciating the various identities and experiences within your community of fans. 

Consider using your platform to raise awareness and educate around topics and issues related to the community, such as gender-affirming care and other health care challenges to self-acceptance and self-care.

Tips for building an inclusive page for LGBTQ+ audiences

To succeed in catering to the LGBTQ+ audience on OnlyFans, it's important to:

• Be authentic and genuine. Your efforts towards inclusivity should come from a genuine place. 

• Educate yourself about LGBTQ+ issues and causes. Educating yourself on the issues of the community is ongoing. This will not only help you on your own journey but also help you avoid any harmful mistakes when creating content or interacting with your fans.

• Be open to feedback. Keep open channels of communication and incorporate feedback. Connect with your fans and listen to their needs to  strengthen the sense of belonging they feel when coming to your page.

• Pride is every month. Pretending to be proud in June for visibility and clout only to forget about it the rest of the year has a name: rainbow washing. And it’s not a cute look on anyone. Show your pride in your identity and support of the community all year around, be it by speaking about your experiences, supporting queers brands in your content, speaking to the community’s needs or giving shout-outs and collaborating with other queer Creators.

Conclusion

Creating an inclusive OnlyFans page for LGBTQ+ audiences isn't just about marketing strategies – it's about building genuine connections and fostering a welcoming space. Start small by updating your profile language, engaging genuinely with your LGBTQ+ audience, and creating content that celebrates diversity. Remember that real connections and genuine representation will always perform better than quick marketing tactics.