How to scale on mym — the agency operating system

mym

How to scale on mym — the agency operating system

The five-step system mym top agencies use to build momentum, earn organic reach, and scale from first sale to consistent monthly revenue.

Dorian - Growth & CRM Lead at mym

From Infloww

Platforms rarely publish how their own distribution works. In this article, mym does. It covers the share of revenue that comes from the platform's internal traffic, what its promotional placements return, and the platform averages for subscription price, PPV, and tips. The mym growth team wrote it, and the benchmarks and performance figures throughout are theirs.

From Infloww

Platforms rarely publish how their own distribution works. In this article, mym does. It covers the share of revenue that comes from the platform's internal traffic, what its promotional placements return, and the platform averages for subscription price, PPV, and tips. The mym growth team wrote it, and the benchmarks and performance figures throughout are theirs.

Why most mym pages underperform

The biggest myth agencies fall into: "we just need better content."

The real bottleneck is an incomplete sequence. Most agencies open a page, publish for a few weeks and wait. mym rewards momentum, and momentum starts with traffic. Around 50% of the revenue generated on mym is produced by the platform's own internal traffic — and that internal traffic is triggered by the traffic you bring.

An agency that only publishes gets one wave. An agency that publishes and sends traffic gets both.

The mym success loop

The part that is specific to mym: the traffic you send buys you visibility you never pay for. Send visitors, they engage, the algorithm pushes your creator to mym's own user base, and new fans arrive that you did not acquire. Keep it running and mym adds promotion on top.

Step 1 — Set up before you send traffic

Traffic sent to an unfinished page is traffic wasted, and it will make you conclude that mym doesn't convert.



Create the page

Bio, profile picture, cover picture. Complete and on-brand.

One account per language

English traffic on an English profile. Sending US-UK traffic to a French-language profile is the most common way agencies fail their test.

Set up the link-in-bio

Add mym to every link page your creators already run (Linktr.ee, AllMyLinks, hoo.be). Label it "Free page — mym (PayPal)". PayPal is available on mym.

Load your scripts

Import your scripts and add content via Vault Pro(mym Cloud).

Set up automatic messages

Welcome message first. Every new subscriber gets something within seconds, before a human takes over.

Publish 20 posts

Before opening any traffic. At 2 to 5 posts a day, that's 4 to 10 days. The subscription decision is made on what a visitor can see: a page with three posts gives them nothing to evaluate.

Step 2 — Publish every day

Free public posts are the fuel of the algorithm. mym can only push content that exists, so publishing frequency sets the ceiling on everything downstream.

The standard: 2 to 5 public posts a day, per creator — around 60% photos and 40% videos.

Batch a week of content at a time, one approver, one calendar, no same-day improvisation.

Step 3 — Send traffic to mym

Where it comes from, ranked by return on effort:

Source

Cost

What it is

Creator bios & link-in-bio

Zero

Traffic you already own, redirected. Start here.

Multiple social accounts

Low

Instagram, TikTok and the rest. Same Reels, same content on all of them, all redirecting to mym. Then read conversion and LTV account by account.

Phone farms

Medium

With more and more restrictions on social media, this is how agencies automate a significant volume of content and create virality. Used by mym's top agencies today.

Paid media

Paid

Meta Ads and TikTok Ads. mym provides a dedicated conversion API that sends mym conversions back into your ad accounts, so you optimize on real events, and you can geo-target.

Three rules. Get these wrong and every source underperforms:

  1. One tracked link per source — that's how you find your two winners in week three instead of month three.

  2. Every link points at the creator profile, never the homepage.

  3. One account per language, matching the profile.

Step 4 — What mym gives back

Organic distribution

The more engagement, views and likes you generate on the traffic you bring, the more the algorithm recommends your creator to mym's user base — on the For You page and the Discover page. This is where growth stops depending on what you spend.

Promotion

For agencies that consistently bring traffic, mym adds promotional placements on top. Promotion is earned by the traffic you deliver and scaled on it, allocated case by case by your account manager.

Pop-up ad

Served to mym's audience on entry, with a one-click free subscription.

Carousel / Discovery

Your creator placed in the rotating carousel on the home and discovery feeds.
https://mym.fans/app/search

Trending Page

https://trending.mym.fans/catalogue/en-creators


Placement

Duration

Subscriptions (expected)

Profile traffic (expected)

Revenue (expected)

Pop-up ad

24 hours

from +200% to +300%

+400%

+200%

Carousel

1 week

+100%

+200%

+150%

Trending page

2 weeks

+50%

+100%

+100%

Observed upper bounds, allocated case by case.

Step 5 — Monetize

Chat — the rule that matters most. Reply to every new subscriber within 10 minutes of their subscription. Respond directly, start the conversation, and don't wait for the fan to send a second message. The first minutes after a subscription are where engagement and monetization opportunities are created or lost. That target only exists if someone is on shift to meet it — build the coverage before you build the script.

Push — minimum 1 every 7 days, structured as teaser + offer + urgency, across three segments:

Segment

Objective

Current subscribers

Maintain engagement, drive content sales

Interested users / non-subscribers

Convert to subscription

Former subscribers

Reactivate

MOD — your passive revenue library. Consistent upload cadence, catalog split between evergreen and new drops.

Benchmarks — track these weekly

Metric

Platform average

Free vs paid subscriptions

41% / 59%

Average subscription fee

$9.90

Private chat PPV average price

$42

Push messages average price

$30

Tips average price

$52

MOD average pricing

$37

Benchmarks aren't targets, they're diagnostic signals. Read them against each other:

Symptom

Diagnosis

Strong subs, weak PPV

Chat strategy

Strong engagement, weak conversion

Offer / pricing

Good posting, good chat, flat subscriber growth

Traffic — go back to step 3

Weak everything

Consistency — posting + Push

The 30-day plan, per creator



Before day 1

Page, language, link-in-bio, scripts, automatic messages, 20 posts live. No traffic until this is done.

Week 1

Lock 2 to 5 posts a day. Open your first traffic sources, one tracked link each. Chat coverage in place. First weekly Push.

Week 2

Better Push packaging, clearer PPV offers in chat, MOD inventory. Compare subs-per-visit link by link: cut what doesn't convert, double what does.

Week 3

Rhythm: Push → chat → MOD follow-up. Re-engage lapsed fans weekly. Scale the sources that survived week 2.

Week 4

Ask your account manager for a promotion on your best-converting creators. Read 3-month LTV per fan and subs-per-visit side by side with your other platform.

The mym success checklist

✅ Page, scripts and automatic messages set up before any traffic

✅ 20 posts live before the first click

✅ 2 to 5 public posts a day — 60% photos, 40% videos

✅ One tracked link per source, always pointing at the creator profile

✅ One account per language

✅ Every new subscriber answered within 10 minutes

✅ 1 Push every 7 days, across the 3 segments

✅ MOD catalog updated consistently

✅ Benchmarks tracked weekly, read as diagnostics

✅ Promotion requested once traffic is flowing consistently

From Infloww

Infloww is the only CRM with an official mym partnership and Messages Pro is now available. Add your creators directly on Infloww. Want to speak with the mym team? Fill out this form and someone from mym will reach out.

From Infloww

Infloww is the only CRM with an official mym partnership and Messages Pro is now available. Add your creators directly on Infloww. Want to speak with the mym team? Fill out this form and someone from mym will reach out.

About the author

Dorian - Growth & CRM Lead at mym

Dorian is Growth & CRM Lead at mym, where he works on acquisition, retention and the agency partnerships that bring new traffic to the platform. He came to it from luxury watchmaking and fine spirits, two worlds that taught him how much growth comes down to knowing exactly who you are talking to.

Dorian - Growth & CRM Lead at mym

Dorian is Growth & CRM Lead at mym, where he works on acquisition, retention and the agency partnerships that bring new traffic to the platform. He came to it from luxury watchmaking and fine spirits, two worlds that taught him how much growth comes down to knowing exactly who you are talking to.

Get started with Infloww today

Join over 4000+ agencies growing with Infloww.

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Get started with Infloww today

Join over 5000+ agencies growing with Infloww.

No credit card required